The Landmark London
A cohesive suite of branded materials for a leading luxury hotel in London.
Overview
The Landmark London is one of the city’s most iconic hotels, recognised among the capital’s finest luxury destinations. Over a number of years, we have worked closely with The Landmark London to create a cohesive suite of branded materials designed to enhance the guest journey — bringing clarity, consistency, and a sense of quiet luxury to every interaction.
Our work has spanned a wide range of touchpoints, including in-room literature, restaurant menus, illustration, quarterly newsletters, and a collection of hotel brochures covering weddings, suites, the spa, and events.
Sherlock Holmes Family Activity Map
With the hotel located close to Baker Street, we were asked to create a Sherlock Holmes-inspired activity map to be offered as part of special family packages. The design solution combined playful illustration, storytelling and interactive elements to create an engaging experience for younger guests and their families. Inspired by vintage detective maps and the hotel landmarks, the artwork guided guests through clues, puzzles and points of interest around the hotel.
Seasonal Campaign & Pop-Up Design
Each year we design a range of seasonal collateral to celebrate key moments throughout the year, whether that be Easter, Valentine’s Day or Christmas. Our designs include menus, brochures and promotional materials, with each campaign keeping the branding fresh and original whilst maintaining the core Landmark brand values and identity.
Alongside this, we also create the identity, menus and supporting collateral for a pop-up shop specialising in high-quality pastries and coffee.
Anniversary Logo
To celebrate the hotel’s 125-year anniversary, we were asked to create a commemorative logo that would be used across a range of celebratory collateral throughout the year. The design took inspiration from the hotel’s original name, The Great Central Hotel, which was historically represented by a train motif that still resonates within the hotel today through a distinctive stained-glass window. Blending heritage references with a refined contemporary aesthetic, the final identity created a timeless and versatile mark that honoured the hotel’s rich history whilst remaining aligned with the modern Landmark brand.
